Easyspoonfuls is an online cookery course for people that need more detailed step-by-steps than normal cookery books. They needed help setting up paid membership content-locking on their new site. It was actually two separate sites that I merged into one to make maintenance and backup more simple. They also needed help with thinking through how the visitor flow would work, for both guests and logged in users, to help funnel them towards the free intro course and subsequently purchasing the main content, as well as solving a multitude of look & feel issues. Additionally I installed security and an automated off-site backup solution.

Finally I helped with the integration to an external lead-tracking provider so that they can easily keep track of and keep in touch with their subscribers and potential leads, getting them to really understand and document the process-flow for when emails are fired off on various triggers.