HoneyBear Films, the Australian wedding videography company, were using Squarespace, but finding that mobile page load time for first visitors was often 15 or more seconds, which was impacting their lead to conversion rate as visitors increasingly accessed via phone instead of PC. They asked me to make a new site providing a better balance between the need for page load speed with the need to display videos, as well as focusing on SEO.

Being based in Australia, I placed the site on servers in Singapore, and added a Content Delivery Network to keep a consistent speed. And we had to work via Skype and email.

The brief was minimal with emphasis on imagery and videos rather than the text, because they find that as soon as a couple views their videos, they want to book. Check out their films – they are really impressive!


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